WELCOME
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THA ROW
Empowering artist to reach new heights
WELCOME TO THA ROW
About
Tha Row Records was founded by the Godfather of West Coast Hip Hop, Suge Knight—the visionary behind the legendary Death Row Records. Under his leadership, the label launched the careers of iconic artists and producers such as Tupac Shakur, Snoop Dogg, Dr. Dre, Cold 187Um, Warren G, Tha Dogg Pound, Lisa "Left Eye" Lopes, SKG, and many others who paved the way for future generations.
Suge Knight helped generate over $750 million for Death Row Records, revolutionizing the way money was made in the hip-hop industry and carving out a new lane for independent success and creative control.
Today, we proudly carry that legacy forward into a new era. Tha Row Records, formerly known as Death Row Records, is focused on elevating a new generation of artists. We're introducing a bold new vision through music, film, reality TV, streaming, merchandise, education, and more—ushering in a new world for Tha Row.
The Legacy
Radio Play
Diverse Airtime
Playlist Placements
Curated Playlists
Media Coverage
Strategic Outreach
Innovative Collaborations
Creative Partnerships
The Mission
Tha Row Records is the home of some of the most iconic and influential artists in music history. Founded by the legendary Suge Knight, our mission is to usher in a new era of excellence by creating innovative opportunities for the next generation of artists under the Tha Row banner.
We are dedicated to empowering our artists with the tools, resources, and support they need to succeed in today's ever-evolving music industry. At Tha Row, our artists are our top priority—unmatched in talent, creativity, and vision.
From early development to career-defining milestones, we invest in our talent at every stage. We provide access to cutting-edge technology that enables our artists to track the performance of their music—financially, creatively, and strategically.
Our mission is simple: to inspire, educate, and elevate. Tha Row Records is not just a label—it's a movement.
Tupac Shakur
"The only thing that comes to a sleeping man is dreams."
SKG
"If you believe it, you can achieve it. If you dream it, you will succeed it".
